Mesmerize

Project Overview

“We need a change,” explained the owners of Mesmerize, a Los Angeles based apparel company. The challenge was to provide the latest materials and design to update their brand and additionally, develop and propose a complete logo rebranding. A new, updated, “edgy & smart” logo was developed, and their hangtag was sourced to reflect an upscale garment, using a subtle rainbow foil stamp and a polished leather string that accented the two-piece hangtag.